In the space of two days I had evolved two plans, wholly distinct, both of which were equally feasible. The point I am trying to bring out is that one does not plan and then try to make circumstances fit those plans. One tries to make plans fit the circumstances.

- General
George S. Patton




Determine the Value of Marketing


What is the value of marketing in your organization? Here is an example. Try this exercise with your organizationís numbers.




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