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In the space
of two days I had evolved two plans, wholly distinct, both of which were
equally feasible. The point I am trying to bring out is that one does not
plan and then try to make circumstances fit those plans. One tries to make
plans fit the circumstances.
- General
George S. Patton
(1947)
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Determine the
Value of Marketing
What is the
value of marketing in your organization? Here is an example. Try this
exercise with
your organization’s numbers.
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